Sychev Sergei. Biography

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Expert consultant of the TRIZ-RI Group, Director of OOO "Sychev & Co" (the Russian Federation), statutory representative of Pán Myšlenek s.r.o. (the Czech Republic, Prague).
Experience in management consulting – since 1989.

• Creator and manager of the internet project "Open business techniques and technologies" Advertising Dimension" (TRIZ-RI),
• Creator and manager of the huge Professional forum to address the challenges of business, advertising, management and PR in the CIS and Baltic region,
• Leading developer of the Package of documents and manuals for any trading company "ANY-TRADE",
• One of the leading developers of the teaching courses in advertising and Public Relations "Advertising Dimension" - 148" ("AD"-148"),
• Author of the "Algorithm for solving the problems of marketing and advertising "Advertising Dimension",
• Author of the manuals: The companys standards "ANY", Book of Contradictions", "The system of "PI" and others.
• Co-author of the manual: "Diagnosis of trading activity", "Technology of working with clients on the trading floor".
• The Author of the book: "The corporate standards of the ANY company within 20 years" (published in the Russian language).